
While I’m on the subject of past articles, here’s one that may be of use to those of you establishing a business right now. This was written during my tenure as Content Co-ordinator for the Multimedia Internet Network, during which time I was responsible for, amongst other things, writing articles about business, marketing, etc for start ups. While it was written a few years ago, I think it’s still relevant.
Enjoy.
Brand Power
Multimedia Internet Network (min)
September 2001
by Sally McLean
What’s in a name? Almost as much as is in an image, if the modern world is any indication. Everywhere we turn we see a brand. Just looking around my desk I can see Marbig, Intel, Samsung, Pilot – on the way to work I will have seen a hundred others on bus stops, public transport, billboards and buildings (well, I do drive for an hour to the office!). I’m sure that if some of us look in our wardrobes, we’ll find at least a couple of brands visible on our clothing (most likely on the odd hat or t-shirt – I know I have a min t-shirt in the second drawer of my dressing table). Wearing or using a brand product lets the consumer claim their own little piece of your company’s image (and gives you great free publicity).
Continue reading “Brand Power”
Like this:
Like Loading...